The name “Cold Storage” is an icon and its story is unique in the corporate histories of Singapore. The Company had humble beginnings - a small depot storing and selling mainly frozen meat from Australia. From that, it has grown to become the premier player in retailing in Singapore.
Established in 1903, Cold Storage was the child of the Industrial Revolution and Pax Britannica, when Singapore was the “Clapham Junction of the Eastern Seas”. Together with electricity and refrigeration, it allowed European agents of change - the colonial civil servants, merchants, miners, planters, traders - to acclimatise to living in the tropics. It can thus be said that if there were no Cold Storage the modern history of Singapore would probably be quite different.
In its early days, the Company's primary concern was to have a quick and profitable turnover of its imported meats and range of products. Later, Cold Storage shifted from counter-service to self-service, introducing the supermarket to Singapore. Then the Company pioneered the concept of multiple retailing, capitalising on bulk buying and economies of scale. Always, the strategy is to bring Cold Storage to be where consumers are.
As the island's oldest established supermarket operator with over 100 years of experience in Singapore, Cold Storage the market leader in Singapore, constantly introducing new store concepts that set clear industry standards. It is the first supermarket in Singapore to receive the CASE TRUST mark introduced by CASE in 1998 to distinguish companies that receive a high degree of consumer confidence.
Cold Storage is the first supermarket in Singapore to receive MUIS certification for its supermarket operations in Causeway Point. In 1998, for the first time in Singapore's history, a supermarket retailer was able to provide Muslims the assurance of Halal purchases.
In recognising the importance of freshness guaranteed, Cold Storage started the Fresh Food Distribution Centre in Singapore back in 1999, a composite multi-temperature warehousing for fresh and frozen food distribution.
Cold Storage is the first supermarket retailer in Singapore to put a fully integrated system in place to ensure cold chain distribution system from supply chain to store level to ensure the safe handling of perishable items - from paddock to palate - every step of the way.
Cold Storage is The Fresh Food people supermarket retailer, committed to delivering value, variety based on ethnic mix, freshness, innovative food ideas, superior customer service and a pleasant shopping environment that enhances the consumer's lifestyle. Operates 5 Market Place stores: Jasons The Gourmet Grocer, Tanglin Market Place, Paragon Market Place and Jasons Market Place and an organic and wellness-focussed store - naturally marketplace by cold storage.
Market Place is a full serviced retailer dedicated to offer the widest range of quality, good value, and international merchandise to satisfy the daily needs of its target customers in a relaxed and pleasant shopping environment.
In line with growing demand for healthy living, naturally marketplace by cold storage carries more than 1,000 organic products - the biggest organic range under one roof by a retailer in Singapore. All departments within the store have a selection of organic or natural products catering to different consumer needs. And to further promote healthy living, the store does not sell cigarettes.
Being a leading discount supermarket chain in Singapore, Shop N Save exemplifies simplicity and efficiencies. Its commitment is to provide convenience and offer a comprehensive range of quality products and fresh food at the most competitive prices to its customers. Partnering with SingaporeONE (the nationwide broadband network), Cold Storage is the first supermarket to offer its merchandise in cyberspace in 1997. The number of regular customers has since then grown from 6,000 in 1998 to currently over 15,000; ranging from housewives, working parents to professionals and secretaries.
Cold Storage believes in the potential of electronic commerce which will help meet our objective of making shopping as convenient and as hassle-free as possible to our customers. Our House Brand - First Choice
As a store known for stocking leading brands we are always looking for more to offer our customers. Here we have created a premium brand range of our own, one which could give you the opportunity to enjoy the difference and quality that is equal to or better than the market leading brands, but at a lower price.
We have developed over 1,500 products ranging from fresh food to beverage, grocery to household products. We designed our range to cover everything from day-to-day essentials and traditional favourites, to delicious treats and authentic dishes.
This means each time you buy First Choice, you can be confident that you are getting premium quality at the best price.
First Choice, A Name You Can Trust for Quality and Value.
As Singapore's leading Fresh Food People, Cold Storage strongly supports the government's efforts in maintaining high levels of health standards in the country.
Cold Storage works in support of Agri-food & Veterinary Authority of Singapore to help educate and inform customers about food safety, and with the Health Promotion Board to encourage healthy eating with the "Eat 2+2 Program".
On top of a wide variety of healthier offerings, our very own "Wellness 4 Life" initiative at selected outlets also provides the shoppers with tips on healthier eating habits. Our Vision
To be the leading Fresh Food People. Our Mission
We always care for our customers.