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About Us |
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The name “Cold Storage” is an icon and its story is unique in the corporate histories
of Singapore. The Company had humble beginnings - a small depot storing and selling
mainly frozen meat from Australia. From that, it has grown to become the premier
player in retailing in Singapore.
Established in 1903, Cold Storage was the child of the Industrial Revolution and
Pax Britannica, when Singapore was the “Clapham Junction of the Eastern Seas”. Together
with electricity and refrigeration, it allowed European agents of change - the colonial
civil servants, merchants, miners, planters, traders - to acclimatise to living
in the tropics. It can thus be said that if there were no Cold Storage the modern
history of Singapore would probably be quite different.
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In its early days, the Company's primary concern was to have a quick and profitable
turnover of its imported meats and range of products. Later, Cold Storage shifted
from counter-service to self-service, introducing the supermarket to Singapore.
Then the Company pioneered the concept of multiple retailing, capitalising on bulk
buying and economies of scale. Always, the strategy is to bring Cold Storage to
be where consumers are.
As the island's oldest established supermarket operator with over 100 years of experience
in Singapore, Cold Storage the market leader in Singapore, constantly introduced
new store concepts that set clear industry standards. It was the first supermarket
in Singapore to receive the CASE TRUST mark introduced by CASE in 1998 to distinguish
companies that receive a high degree of consumer confidence
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Cold Storage was the first supermarket in Singapore to receive MUIS certification
for its supermarket operations in Causeway Point. In 1998, for the first time in
Singapore's history, a supermarket retailer was able to provide Muslims the assurance
of Halal purchases.
In recognising the importance of freshness guaranteed, Cold Storage started the
Fresh Food Distribution Centre in Singapore back in 1999, a composite multi-temperature
warehousing for fresh and frozen food distribution. Cold Storage was the first supermarket
retailer in Singapore to put a fully integrated system in place to ensure cold chain
distribution system from supply chain to store level to ensure the safe handling
of perishable items - from paddock to palate - every step of the way.
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Cold Storage |
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Operates 35 Cold Storage, The Fresh Food People supermarkets strategically
located across the island in city center, affluent suburbs and HDB estates.
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Cold Storage, The Fresh Food People, is a firm believer of quality improvements.
In recognition of its commitment to high food safety standards, SGS has awarded
HACCP certification to Cold Storage - the global benchmark for the highest standards
of expertise, quality and integrity in food safety.
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Achieving the HACCP standard in food hygiene for Cold Storage is a significant stride
in its continuous journey for excellence in putting a world-class system in place
to deliver total quality with higher efficiency and increased customer satisfaction.
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So shop fresh.
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Market Place
Operates 5
Market Place stores: Jasons The Gourmet Grocer, Tanglin Market Place, Paragon
Market Place and Jasons Market Place and Market Place @ one-north.
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Market Place is a full serviced retailer dedicated to offer the
widest range of quality, good value, and international merchandise to satisfy the
daily needs of its target customers in a relaxed and pleasant shopping environment
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Shop N Save
Operates 50
Shop N Save supermarkets islandwide. Located across the island HDB estates
and suburban malls.
Shoppers get to enjoy our 5% rebate program - a loyalty program for our valued customers
to enjoy in addition to our weekly attractive offers such as: Great Fresh Savings,
SuperBuys, Red Hot Buys, Wine Below $15, Beer Below $2 and housebrand (No Frills
& First Choice) savings. All these advertised items offer good savings for the
consumers
Being a leading discount supermarket chain in Singapore, Shop N Save exemplifies
simplicity and efficiencies. Its commitment is to provide convenience and offer
a comprehensive range of quality products and fresh food at the most competitive
prices to its customers.
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Online |
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Partnering with SingaporeONE (the nationwide broadband network), Cold Storage is
the first supermarket to offer its merchandise in cyberspace in 1997. The number
of regular customers has since then grown from 6,000 in 1998 to currently over 15,000;
ranging from housewives, working parents to professionals and secretaries.
Cold Storage believes in the potential of electronic commerce which will help meet
our objective of making shopping as convenient and as hassle-free as possible to
our customers.
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Our House Brand |
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First introduced with less than 50 items in categories such as rice, UHT milk, toilet
paper and cooking sauces.
We carry over 1,600 skus of housebrand products under two house brands - First Choice
and No Frills at Cold Storage, Market Place and Shop N Save supermarkets. We offer
our consumers a wide variety of goods in close to 40 categories from fresh squeezed
juice to wines to drinks, frozen, dairy, snacks, wines, rice & noodles, breads and
cereals, household, papergoods, kitchenware .
First Choice
Launched 1999 August, to provide customers a Brand with a difference that consumers
can trust. Introduced to meet the needs and expectations of more discerning customers
for products that have a quality that is equal if not better than the market leading
brands, but can still walk away with a savings.
No Frills
Developed in 1993, to provide customers with consistent, satisfactory quality at
the lowest price and to meet the value conscious customer’s expectations where the
customer demands covers mainly basic necessities, consistent quality at low, low
prices,
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Promoting The Nation's Well-Being
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As Singapore's leading Fresh Food People, Cold Storage strongly supports the government's
efforts in maintaining high levels of health standards in the country.
Cold Storage works in support of Agri-food & Veterinary Authority of Singapore
to help educate and inform customers about food safety, and with the Health Promotion
Board to encourage healthy eating with the "Eat 2+2 Program".
On top of a wide variety of healthier offerings, we also sell a wide selection of
organic food and gluten and dairy free alternatives.
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